🔗Communications and Programs Manager
Website The Germanna Foundation
The Germanna Foundation is a 501(c)(3) non-profit organization founded in 1956, originally with a focus on researching and preserving the history of the German colonists brought to Virginia's "frontier" by Alexander Spotswood in the early eighteenth century. Since 2018, Germanna has been expanding its programs and broadening its focus. Today, it is a center for the study of Virginia's early eighteenth-century culture and exploration, and everything that meant for Europeans, Africans, and Native Americans who were all part of, and impacted by, American expansion. The Germanna Foundation uses its historic and archaeological sites to explore experiences with, and effects of, the migration of diverse cultures into and within Virginia.
The Communications and Programs Manager will work with the Germanna Foundation staff to create, implement, and oversee organizational communications, programs, and events for the general public, stakeholders, and the media that effectively grow and promote the Foundation and its mission.
This position will manage marketing, communications, special events, and programs for The Germanna Foundation and its resources, including:
● Fort Germanna Visitor Center campus, which includes a Museum, Genealogy Library, the Hitt Archaeology Center, and the Germanna Memorial Garden
● Siegen Forest – 170-acre Hiking and Nature Trails along the Rapidan river
● 1714/1717 Fort Germanna Archaeology Site
● Virginia Lt. Gov. Alexander Spotswood’s home, “Enchanted Castle” Archaeology Site
● 1757 Georgian-style Salubria Manor
● 1800 Peter Hitt Farm
● Annual Reunion and Conference
The selected candidate will work with the executive director and Foundation staff members to develop and implement an overall communications plan for our programming, events, marketing, and fundraising efforts. These communications include website maintenance, updating and managing the CRM database, publishing e-news and managing content for social media, and drafting press releases. This position will also manage and produce special programming and events supporting the Foundation’s mission, including tour and interpretation development.
Education Requirements and Essential Skills
● BA/BS in Marketing, Management, Public History, Museum Studies, or another relevant field, or comparable education and experience
● An understanding of current public history trends and the ability to convey complex and diverse historical narratives to the public
● Experience in developing marketing materials
● Strong knowledge and understanding of current trends in digital media/social media
● Experience in delivering virtual programming via Zoom or other digital channels
● Proficiency with editing and design software; Microsoft Office Suite; WordPress, Adobe Suite, and Canva
● Strong writing, editing, proofreading, layout, and design skills, including the ability to present concepts verbally
● Excellent organizational, planning, and budget management skills
● A wide degree of creativity and ingenuity
● A team player with emotional intelligence, flexibility, and a growth mindset
● Experience creating and managing e-newsletters
Communications and Programs Manager Roles & Responsibilities
● Develop brand awareness, build community, and increase website and in-person visitation.
● Lead the implementation of the Foundation’s social media strategy to support the overall goals and objectives.
● Creating compelling content across multiple social media platforms, including (but not limited to) Facebook, Instagram, Twitter, Pinterest, LinkedIn, and TikTok.
● Planning and maintaining the social media editorial calendar.
● Using two-way communication effectively, listening to audiences, and providing valuable feedback to the organization.
● Applying best practices and using analytics to gather data to help inform planning and strategy.
● Utilizing solid SEO knowledge and best practices to write blog posts and leverage web content, social media, and advertising to drive website traffic.
● Develop educational programs, scripted tours, and events in alignment with the Foundation’s strategic framework.
● Collect programmatic data, including maintaining accurate attendance records, recording audience demographics, and updating the museum’s CRM database
● Maintain a programmatic calendar for internal use and communicate staff assignments promptly.
● Lead tours, as well as in-person and online programs.
● Periodically serve as the backup for the guest services (visitor center)
● Ensure the operational and programmatic success of the foundation, which may include task-based and administrative duties outside the scope of the core responsibilities listed above.
Salary: The position is a full-time, salaried position. Salary range: $47,000-$52,000
Benefits: The Germanna Foundation offers a generous HRA insurance package, including paid time off and holiday pay.
To Apply: Send a resume with a cover letter and two writing samples to firstname.lastname@example.org. No phone calls, please. EOE.